• Scott Heiberger MS

  • Communications Manager - NFMC


    • National Farm Medicine Center
    • 1000 North Oak Ave. ML1 Marshfield, WI 54449
    • (715) 389-7541

Education


2018:
M.S., Strategic Communications, Purdue University, West Lafayette, IN
1985:
B.S., Journalism, University of Illinois, Champaign-Urbana

Work Experience


1985 to 1985:
Reporter, Danville Commercial News, Danville, IL
1985 to 1990:
Reporter, Anchorage Daily News, Anchorage, AK
1990 to 1998:
Reporter, Peoria Journal Star, Peoria, IL
1998 to 2001:
Communications Specialist, Marshfield Clinic, Marshfield, WI
2001 to Present:
Communications Manager, Marshfield Clinic Research Institute, Marshfield, WI

Statement


Experienced communications strategist with a demonstrated history of working in the agricultural safety and health care fields. Draws upon journalism training to effectively communicate agricultural safety and health news and resources.

Research Interests


Communications, Public Relations

Select Publications


  • Evans J, Heiberger S. Fitting Farm Safety into Risk Communications Teaching, Research and Practice. Journal of Applied Communications. 2015 August 31; 99(3):68-80.
  • Evans J, Heiberger S. (2016 March 27). Agricultural Media Coverage of Farm Safety: Review of the Literature. J Agromedicine. 21(1):91-105.
    PubMed ID: 26506853
  • Heiberger S, Evans J. (2017 Dec). New Extension Approaches to Serving Agricultural Media in Advancing Farm-Life Safety Communications. Journal of Extension. 55(6)
  • Marolf A, Heiberger S, Evans J, Joseph L. How Agricultural Media Cover Safety Compared with Periodicals in Two Other Hazardous Industries. Journal of Agricultural Safety and Health. 2017 February; 23(1)
  • Weichelt B, Salzwedel M, Heiberger S, Lee BC. Establishing a publicly available national database of US news articles reporting agriculture-related injuries and fatalities. Am J Ind Med. 2018 May 24; doi: 10.1002/ajim.22860.
    PubMed ID: 29790197